Though the homepage appears busy, one can navigate through with
relative ease. On the homepage, there are a number of things.
These include featured listings where one can find products from
top brands. Under product categories, one can browse through
items ranging from fashion, hot deals, health beauty, home and
living, and much more. Under the deals section, there are
special deals offered by the site.
There are also fashion stores for both men and women. Here, one
can find featured dress items, lingerie and more. Other sections
include books, computing products and tablets, as well as mobile
The product listing page appears when one clicks on a certain
item. Here, there are several pictures depicting the item along
with the price. There's also a brief description that outlines
the product's features. Ratings and reviews along with
recommendations are also provided.
How Does it Work?
The site's registration process is quite easy. One is required
to provide their full name, contact details, and a
few other pieces of information. This is mandatory for anyone
who wants to shop on the site.
At Jumia, there are literally thousands of different products,
which are separated according to category. One can either browse
through specific categories or search for whatever they're
looking for. Once they find the item, they simply need to click
on the 'Buy now' button. A shopping cart pops up, after which
one can either check out with their order or continue browsing.
All selected items are saved in the cart until the client is
ready to checkout with their order.
There are various payment options one could use. One could
transfer cash from their bank account, pay on delivery or
transfer the funds online with their debit or credit card. In
countries where mobile payments are possible, this option could
also be used to transfer the money.
Jumia is one of the most popular sites, especially among the
tech-savvy contemporary urbanites. This is due to the wide array
of items offered along with the special deals and discounts. The
convenience of online shopping also adds to Jumia's growing